About
about us
Optimal Prime was founded in 2015 with a firm belief in finding impactful ways to create immense value and improve the lives of our customers, our people and our community, bringing a lot of love and joy through our talents, passion and commitment. Our brands are trusted in the living rooms, kitchens, bedrooms, and bathrooms of countless households around the globe.
But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles. We are grounded by humility and driven by ambitions. And we don’t plan on stopping anytime soon.
OUR PURPOSE, VALUES & PRINCIPLES
Our Purpose, Values and Principles are the foundation for Optimal Prime’s unique culture that will continue to be passed down to generations of our people to come.
Our Purpose unites us in a common goal of improving more consumers’ lives in meaningful ways each day. It inspires our members to make a positive contribution every day, let it be big or small.
Our Values reflect the behaviors that shape the tone of how we work with each other, our partners and our customers.
And Our Principles strongly guide our unique approach to conducting work every day.
OUR PURPOSE
We strive to provide branded products and services of exceptional quality and value that improve the lives of the world’s consumers in meaningful ways, now and for generations to come. As a result, our customers will reward us with leadership sales and value creation, allowing our people and the communities in which we live and work to thrive and prosper.
oUR VALUES
Integrity
01.
We always try to do the right thing.
02.
We observe strong moral conduct.
03.
We are open, honest and straightforward with each other for the greater good.
04.
We respect our colleagues and customers and treat them as we want to be treated regardless of their status and backgrounds.
05.
We uphold the values and principles of Optimal Prime in every action and decision.
Leadership
01.
We have a clear vision of where we are going.
02.
We are given the freedom to constructively express our opinions and make choices as we lead towards the common goals.
03.
We are all leaders in our area of responsibility, with a deep commitment and discipline to delivering leadership results and creating meaningful impact.
04.
We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
05.
We relentlessly develop the capability needed to achieve leadership objectives and strategies through continuous learning and personal development.
06.
We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.
Passion for Winning
01.
We are proactive. We are forward-thinkers.
02.
We are determined to be the best at doing what matters most.
03.
We are result-oriented. We combine creative thinking and problem solving skills to engineer innovative solutions that generate maximum results in the most efficient manner humanly possible.
04.
We have a strong ability to pivot and adapt in a dynamic working environment.
05.
We have a compelling desire to continuously improve, innovate and win in the rapidly-changing global marketplace.
06.
We are committed to growing together with the Company long-term and produce ground-breaking results.
Teamwork
01.
We believe our success is highly dependent upon the collective energy, intellectual curiosity, critical thinking and valuable contributions of all of our people.
02.
We take pride in results from collaborating with each other and reapplying others’ ideas.
03.
We have confidence in each other’s capabilities and intentions to carry out any given tasks.
04.
We believe people perform best collectively when there is a foundation of trust.
OUR PRINCIPLES
We Show Respect for All Individuals
● We believe that all individuals can and want to contribute to their fullest potential.
● We value differences.
● We inspire and enable people to achieve high expectations, standards and challenging goals.
● We use our freedom constructively and accept consequences for the times we are irresponsible with the freedom we are given.
● We are honest with people about their performance to bring about positive changes that propel us forward.
● We show appreciation to our people and recognize their valuable contributions.
The Interests of the Company and the Individuals Are Inseparable
● We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individuals.
● Our quest for mutual success ties us together.
● We encourage ownership behavior.
We Are Strategically Focused in Our Work
● We operate against clearly articulated and aligned objectives and strategies.
● We only do work and only ask for work that adds value to the business and aligns with the Company’s goals and purpose.
● We make strategic decisions and solve problems based on data, not emotions.
● We simplify, standardize and streamline our work whenever possible.
Innovation is the Cornerstone of Our Success
● We enthusiastically place great value on fresh ideas and new consumer innovations.
● We challenge convention and reinvent the way we do business to better win in the marketplace.
We Value Mastery
● We believe it is the responsibility of all individuals to continually develop themselves and others beyond expectation.
● We encourage, support and expect outstanding technical mastery, exceptional work ethic and executional excellence.
● We believe “Good” is the enemy of “Great”.
● We never give up.
We Seek to Be the Best
● We strive to be the best in all areas of strategic importance to the Company.
● We benchmark our performance rigorously versus the very best internally and externally.
● We relentlessly learn from both our successes and our failures to achieve greater heights.
We Are Externally Focused
● We develop superior understanding of consumers and their needs.
● We create and deliver products, packaging, and concepts that build winning brand equities.
● We develop close, mutually productive relationships with our customers and our suppliers.
● We incorporate sustainability as much as possible into our products, packaging and operations.
● We give back to our community especially to those in need because we are grateful for the life we have and we are blessed beyond measure.